TERIBEAR is the “hero bear” – the main symbol of the Tereza Maxová Foundation charity project. Created in 2009, the project addresses the high number of children who have to grow up in institutional care in the Czech Republic. TERIBEAR was named partly after our founder Tereza and partly as a playful twist on the English word “teddy bear”, referring to the cuddly toy we all associate with home. TERIBEAR helps children’s stories have happier endings.

TERIBEAR collection

The central idea of the collection is the slogan: “Everyone can be a hero!” All you have to do is buy any of the charity products in the TERIBEAR collection, created specifically for this project, and you will be supporting a good cause! You become a hero and help children in need find a home.
Great design, quality production, limited edition, fixed contribution to help disadvantaged children – these are the key attributes of the unique collections designed for us by leading Czech designers Klára Nademlýnská, Rony Plesl and Vladimír Žák. What is currently on offer can be found here:

TERIBEAR acclaim

TERIBEAR won a prestigious award in the TOP COMPANY PHILANTROP competition, the “Partnership with customers” category. The prestigious Donor Forum Award recognizes the projects that effectively engage customers in public benefit programmes. TERIBEAR repeatedly collected awards in the 3D Advertising Star competition. In 2015, the scarf designed by Klára Nademlýnská won 2nd place in the Advertising Textile category, as well as the Management Gift category of the competition organised by the 3D Advertising Association. In 2016, winter accessories designed by Klára Nademlýnská and drinking glasses from Rony Plesl took 3rd place in the Advertising Textile and Management Gift categories.

Whom TERIBEAR helps

Proceeds from the sale of the TERIBEAR collection support projects that aim to:

  • Return of children from orphanages to their family environment.
  • Keep the biological family together if it is otherwise safe for the children, thus preventing the children from being placed in institutional care.
  • Effectively help mothers in need to raise their children and be able to provide them with the care they need.


Do you like our bear hero but prefer a different form of support than buying products from the TERIBEAR collection? Do you prefer regular support? Then we would like to invite you to become a Friend of TERIBEAR. We would be extremely grateful for any contribution of any kind to the FRIENDS of TERIBEAR public collection.

Get Moving with TERIBEAR

There are many ways how to help a good cause. Movement can help, too, and a lot! The regular participants of our charity happening know this. Whether by walking or running together, they have raised millions for children. The happening takes place every year in September, and you can find out more about it on the website:


TERIBEAR corporate gift collection