Our mascot TERIBEAR, is the “hero bear” – the main symbol of the Tereza Maxová Foundation charity project. Created in 2009, the project addresses the high number of children who have to grow up in institutional care in the Czech Republic. TERIBEAR was named partly after our founder Tereza and partly as a playful twist on the English word “teddy bear”, referring to the cuddly toy we all associate with home. TERIBEAR´s mission is to help children’s stories have happier endings.

TERIBEAR collection

The central idea of the collection is the slogan: “Everyone can be a hero!” All you have to do is buy any of the charity products in the TERIBEAR collection, created specifically for this project, and you will be supporting a good cause! You become a hero and help children in need find a home.
Great design, quality production, limited edition, fixed contribution to help disadvantaged children – these are the key attributes of the unique collections designed for us by leading Czech designers Klára Nademlýnská, Rony Plesl and Vladimír Žák. What is currently on offer can be found here:

TERIBEAR acclaim

TERIBEAR won a prestigious award in the TOP COMPANY PHILANTROP competition, the “Partnership with customers” category. The prestigious Donor Forum Award recognizes the projects that effectively engage customers in public benefit programs. TERIBEAR repeatedly collected awards in the 3D Advertising Star competition. In 2015, the scarf designed by Klára Nademlýnská won 2nd place in the Advertising Textile category, as well as the Management Gift category of the competition organised by the 3D Advertising Association. In 2016, winter accessories designed by Klára Nademlýnská and drinking glasses from Rony Plesl took 3rd place in the Advertising Textile and Management Gift categories.

Whom TERIBEAR helps

Proceeds from the sale of the TERIBEAR collection support projects that aim to:

  • Return of children from orphanages to their family environment.
  • Keep the biological family together if it is otherwise safe for the children, thus preventing the children from being placed in institutional care.
  • Effectively help mothers in need to raise their children and be able to provide them with the care they need.


Do you like our bear hero but want to support us in ways other than buying products from the TERIBEAR collection? Would you instead prefer to support early intervention and ongoing support for mothers and children in need? Then we would like to invite you to become a Friend of TERIBEAR. We would be extremely grateful for any contribution of any kind to the FRIENDS of TERIBEAR public collection.

Get Moving with TERIBEAR

There are many ways how to help a good cause. Movement can help, too, and a lot! Our annual “TERIBEAR Moves Prague” event takes place every year in September, and by walking or running together, our amazing supporters have so far raised millions for children in need. You can find out more about the event and the next available signup on the website:

TERIBEAR: The Secret of the Blue Box

In 2022, as we celebrated our Foundation‘s 25th birthday, we treated ourselves to a wonderful gift – a book that warms every heart like a warm bear hug.

We’re thrilled to have worked with one of today’s most beloved writers, Alena Mornštajnová, who crafted beautiful stories of friendship and courage for TERIBEAR. Vladimír Žák from the Vrtiška Žák studio illustrated the book.

The book is published by Albatros and can be ordered here.

The audiobook, based on Alena Mornštajnová’s work, is available through OneHotBook. Click here to order now.

By buying the book or audiobook, you’re helping abandoned children. Thank you!


TERIBEAR corporate gift collection